Cultivating Good Water
The Cultivando Agua Boa (Cultivating Good Water) Program gathers the company's social-environmental initiatives related to the conservation of natural resources. The program won, in 2015, the 'Water for Life' UN-Water Best Practice Award in water management (category 1).
The program is based on national and planetary documents. It focus on the quality and quantity of water and on people's quality of life.
The name Cultivating Good Water highlights the idea that, just like we cultivate the soil so that it gives good fruit, so does water require “cultivation”, or care, to remain plentiful and with good quality.
It is a permanent participation movement in which Itaipu, besides mitigating and correcting environmental liabilities, works alongside society to change its values and build a water culture, the culture of sustainability, with emphasis on water nexus with climatology, society, energy production, food production and the environment.
What to Change
Ways of being/feeling – through a comprehensive process of raising the awareness, information and formal and informal education, it seeks to change concepts and values, feelings and beliefs, guided by the ethics of care.
Ways of living – seeks to change people's relationship with nature, the environment and natural resources (how to use them in a sustainable way to meet human needs, having water as its essence).
Ways of producing – seeks to establish the culture of (and provide the necessary technology for) sustainable, healthy production processes.
Ways of consuming – encourages the change in people's consumer habits, both in quantitative and qualitative terms in line with the sustainability concept.
Where to Take Action
The program has the watershed as its territory and its planning unit, respecting the way nature organizes itself. Deriving from this concept, the area of the program enconpasses 29 municipalities that are part of the Paraná Watershed 3 (the part of the Paraná River Watershed which is conected with the powerplant's reservoir).
For more information and results, see the attached file at the right column of this page.
Cultivating Good Water - Summary of projects and results