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Ñandeva holds a Workshop with renowned designers
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10/09/2007

Fourteen world-renowned designers, such as Italian Fabrizio Galli, who has developed products for companies such as Motorola, Benetton, IBM, Siemens, Tommy Hillfiger and Swatch, will meet July 29 to August 4, in Foz do Iguaçu, to take part in the Second Design and Iconography Workshop of the Tri-Border Ñandeva Handicraft Program. The event is organized by the Itaipu Technological Park Foundation, Itaipu Binacional and SEBRAE-Paraná.

The official opening of the Workshop will take place on July 29 (Sunday), 7:00 p.m., at the Mercure Grand Hotel Internacional. During the ceremony, organizers will launch the book “Iconographic Elements of the Triple Frontier” – a collection of 450 graphical elements that represent the history and culture of the Tri-border region (Argentina, Brazil and Paraguay).

Between July 30 and August 3, these professionals will present design workshops for about 80 local craftspeople selected by the Ñandeva program. The workshops will create products with wood, ceramics, fibers, leather, fabrics, and jewels, as well as soap bars and candles.

According to the coordinator of the Ñandeva Program, Ana Cristina Nóbrega, the goal of these workshops is to reinforce the concepts of iconography and show how the technique can be used following world trends in design, without losing local identities. The workshops are conducted at the Ñandeva Center for Culture and Technology in Handicrafts in Itaipu Technological Park (PTI).

The closing ceremony of the Workshop will take place on August 4, at the Mercure Grand Hotel Internacional, together with the Second International Seminar on Cultural Identity and Design and the exhibition of products created during the workshops. Throughout the day, designers will give talks to students and professionals. The seminar is open to the public.

Designers

Among the 14 designers who will be taking part in the Second Ñandeva Design and Iconography Workshop are Jaime Barrutia, from Spain, who has worked for companies such as Ibéria – the largest air transport company in Spain – and the Italian designer Massimo Morozzi, creator of pieces that feature in the collection of New York’s Modern Art Museum and the Paris Decorative Art Museum, and projects for Nissan.

Other world-renowned designers who will be attending the workshop are Argentine Juan Kaiser, whose clients include Fiat, 3M and the Auchan Group – a company that owns brands such as Jumbo and Pão-de-Açúcar – and Brazilian Fabíola Bergamo, who has developed products for companies such as Arredamento, Remantec, Firma Casa, Italma, Continental, Azzurra and Lunarte.

Italian designer Giulio Vinaccia, author of the book “Iconographic Elements of the Triple Frontier Region” and advisor to Ñadeva since the beginning of the program, will also be taking part in the workshop. Vinaccia has been in charge of projects for Ferrari’s motorcycle products and the iconography of the Route of Santiago de Compostela, among others.

Work Handbook

The book “Iconographic Elements of the Triple Border” is the result of a study carried out by anthropologists and historians, who identified typical elements of the region. With this data, a group of designers, under the supervision of Giulio Vinaccia, visited 28 municipalities in the Tri-border area in order to collect images of the elements. The work resulted in an image database with about five thousand pictures, which was the basis for the creation of the first 450 symbols that define the region.

Now, all icons are available in the 832 pages of the two volume book. Divided into eight chapters (colonization, architecture, Guarani people, Jesuit missions, flora and fauna, arts, tourism and geography), the book provides information on the meaning of each icon and suggestions of applications for handicraft.

The book offers the opportunity to awaken people’s interest in looking around and seeing beyond what we are used to recognize. The region has plenty of stories to tell, aside from the Falls and Itaipu. This closer look is what we provide with this first edition of the tri-border iconography, Ana Cristina explains.