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Foz do Iguassu beats visitors record
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Foz do Iguaçu (Iguassu), one of the most popular tourist destinations in Brazil, celebrates the success of the first four months of 2010. The Iguassu National Park has recorded the best quarter in its history. 428,991 visitors have entered the Brazilian side of the park that houses the Iguassu Falls – an increase of 4.7% over the same period last year, according to data released by the Chico Mendes Institute for Biodiversity Conservation (ICMBio). The expectation, according to the head of the park, Jorge Pegoraro, is to close the year with over one million and two thousand visitors.
In the Falls International Airport, the traffic from January to April was also a record. The number of departures and arrivals added up to 362,584 in the first four months, which is 47.3% percent over the same period of 2009. Infraero’s superintendent, Joacir Araújo dos Santos, believes that the goal of reaching one million passengers by the end of the year will be easily overcome.
This success is a result of the joint effort to promote Destination Iguassu, developed by entities associated with the tourism in the city, with support from Itaipu. "Foz do Iguassu is a hit in terms of tourist destination not only in Brazil, but also abroad. Our image has never been so positive," Gilmar Piolla, Media Superintendent of Itaipu Dam, said. Itaipu itself, second most visited attraction in the region, had a considerable increase of the number of tourists. The attractions of the largest generator of clean and renewable energy in the world were visited by 141,848 people in the first four months of 2010, number 4.3% higher than the same period of 2009.
The Secretary of Tourism in Foz do Iguassu, Felipe Gonzalez, said that the ongoing advertising and the strengthening of campaigns like Good Season in the Falls and Vote for the Falls will attract even more publicity to Foz do Iguacu.
Since 2007, both public and private institutions from the tourism sector of Foz do Iguacu work closely together in order to strengthen the position of the destination. According to Camilo Rorato, President of the Iguassu Convention & Visitors Bureau (ICVB), this partnership has been really effective.
The integration involves the representative participation of all entities in the Municipal Tourism Council (Comtur) and the Fund for Tourism Development and Promotion of Iguassu - Iguassu Fund. It also counts on event bidding, publicizing, training, travel agents training and participation in national and international fairs, among other specific actions to strengthen the position of the Destination Iguassu.